Despite Roblox (NYSE:RBLX) and Nintendo (OTC:NTDOY) each being a leader in the video gaming industry today, both operate very different business models. While Nintendo builds complete systems on its own from hardware to software, Roblox capitalizes on the creativity of others.
Although Roblox and Nintendo are each attacking the gaming market from a different angle, both have found success thanks to their unique strategies. But past success doesn’t guarantee future returns. Let’s see which stock is poised for a brighter future from here.
What Roblox has going for it
Unlike Nintendo, Roblox is quite new to the public markets. Since its direct listing in March of 2021, the stock price has soared more than 30%. But Roblox doesn’t operate quite like a traditional video game company.
Home to roughly 42 million daily active users (DAUs), Roblox is an online world that is broken up into millions of different “experiences” built by independent creators, using the company’s software tools. Users can choose from these experiences and enjoy them simultaneously with others. This is what the Roblox management team calls the “co-experience.”
Naturally, this strategy thrived during the pandemic as people’s longing for communication and socializing with friends had to be fulfilled digitally. The results reflected this as well, with the daily active user count growing by 85% from the end of 2019 to the end of 2020.
But it’s not just the widespread adoption that has investors excited. The financial results become more and more attractive as Roblox reaches greater levels of scale. Since the content in the game is user-generated, the larger the customer base grows, the greater incentive there is for creators to build games on the platform. This, in turn, improves the user experience, ultimately attracting more users.
This wonderful cycle led to Roblox generating $1.9 billion in bookings (total amount of revenue expected to be recognized over a user’s lifetime) in 2020 — up 171% from the year prior.
What Nintendo has going for it
Though Nintendo might not be quite as young and exciting as Roblox, the company has been able to call itself home to the best-selling video game console globally for each of the last three years. Since launching the Switch platform in 2017, Nintendo …
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